August 10, 2008 @1 pm PST / 4 pm EST- Pro Skateboarder Holly Lyons was sent from Sunny Southern California to rural Tipp City, OH teach a girl how to skateboard for MTV'S Made. Alex Mills is an academic, clumsy girl who had to stay home from school for a year due to allergies. She watched the Rob and Big show and dreamed of becoming a skateboard star. Little did she know, skateboarding was a lot more difficult that she thought. Not only physically, but mentally, and spiritually.
Check out MTV's Made on August 10, 2008 to see Alex Mills transform from being a Mama's girl who has her schedule laid out for her and little drive to do anything, to a living in the moment skate girl! She learns about believing in herself, having confidence, being independent, and doing what's right for her; which is what skateboarding is all about! Both girls rocked Sk8Grl tops and had lots of Sk8Grl stickers on their boards and helmets.
With Matt Klinker, the pitcher of the Dayton Dragons
Alex Is Officially MADE
X Games
The Summer X Games in LA were held at the Staples Center and the Home Depot center. Every year the X Games gets better and better. Women's skateboarding just keeps constantly progressing. The winner of women's street was Elissa Steamer. This marks one of many gold metals she has won at the X Games.
In Women's vert, Brazilian Karen Jones took home her first gold metal as she skated with confidence and a huge bag of tricks. Second place went to Lyn-Z Adams Hawkins who did some big airs off of the roll in and landed a kickflip indy. 3rd place went to Mimi Knoop who is right off a win at the Supergirl Jam. In 5th place was Sk8Grl Gaby Ponce out of Tenafly, New Jersey. Gaby and Lyn-Z's airs were by far the biggest and Gaby also ripped with Judo airs, rock to fakies, and 50-50's. She was the only girl trying frontside 540's and she came really close, which is a really hard trick . In 7th place, was Sk8Grl Allysha Bergado. She got lots of runs in and did her inverts, airs, and just learned gay twists right before the contest. Congratulations to all the girls for pushing vert skating every year.
Skateboard Women's Vert Final Results
1. Karen Jones
2. Lyn-Z Adams Hawkins
3. Mimi Knoop
4. Cara-Beth Burnside
5. Gaby Ponce
6. Julie Kindstrand
7. Allysha Bergado
8. Annie Sullivan
Gaby X Games
Gaby X Games
Allysha Bergado
Allysha Bergado
The XGames Winners
Lea Taylor
Allysha Bergado
Allysha Bergado
Allysha Bergado
Allysha Bergado
Gaby Ponce
Gaby Ponce
Gaby Ponce
North Jersey.com
From Tenafly to L.A.: the X Games beckon
Wednesday, July 30, 2008 - Gaby Ponce stood at the top of a 12-foot vertical ramp, skateboard at her feet, a young girl precariously balancing her fears and determination.
Ponce is now 16, an incoming junior at Tenafly High School and two days away from competing at the pinnacle event in her sport — the X Games in Los Angeles. She is one of eight females selected for Saturday's Skate Vert final.
Gaby Ponce's passion for skateboarding started with a Christmas gift and a slow roll down the driveway.
July 25-27, 2008 - S3 Supergirl Jam – Huntington Beach, Calif., as part of the Honda U.S. Open of Surfing.
Orange County, Calif. – The Second Annual S3 Supergirl Jam, the only large-scale,
all-female, action sports competition and music festival, kicked off today in Huntington
Beach, Calif. Supergirl 'actionista' Mimi Knoop (Chesapeake, VA) skateboarded to
a first place finish in the Soul Bowl competition. Knoop, who placed second in last
year's S3 Supergirl Jam vert contest, out-performed her opponents this year with
a display of powerful skills, fast skating, and talent that conveyed the confidence
evident in all Supergirl "actionistas" and earned her a check for $3,500.
"Mimi looked like she owned it," said World Cup of Skateboarding head judge Charlie
Wilkins. "Run after run, she skated everything fast and powerfully, including all
corners of the bowl while incorporating traveling airs."
Brazil's Karen Jones earned herself second place finish with tricks such as a 'heel
flip indy grab' which judge Wilkins said he had never seen any girl ever do; and
legend Cara-Beth Burnside captured third with the confident smooth skating for which
she is known.
"I am honored to win," stated Knoop as she commented on her victory. "A lot of girls
were skating well. I wasn't expecting to take first place, but I just happened to
stay on and connect some tricks which worked in my favor."
In 5th place was Sk8Grl team rider Allysha Bergado. She skated so well, with
lots of tricks and is incredible for 12 years old. Keep your eyes out for
this one! In 7th place was Sk8Grl Lea Taylor who got lots of runs in and was
consistent throughout. Sk8Grl Gaby Ponce flew all the way out from New Jersey
and did some of the biggest airs of the day, but she didn't carve the corners which
costed her in the judging, but she was still a crowd favorite.
All-girl bands, The Donnas and The Clique Girlz, capped off the day's activities
with a free concert on the beach. The S3 Supergirl Jam is part of GO211 Live, California's
longest running action sports and lifestyle festival. In addition to showcasing
the world's largest professional surfing competition, the 2008 U.S. Open of Surfing,
the GO211 Live festival village boasts many activities for the action sports enthusiast
young and old.
Allysha Bergado
Allysha Bergado
Lea Taylor
Gaby Ponce
Lea Taylor
Lea Taylor
Allysha Bergado
Lea Taylor Interviewing
Lea Taylor
Gaby Ponce
Gaby Ponce
The Donnas
Holly with Mimi Knoop - winner of the contest
Sk8Grl made the event t-shirts for the Supergirl Jam, and they were a huge hit with the girls!!
Team pro Holly Lyons was there to show her support even though she had surergy on her arm and was unable to skate.
Jack Ziehl, Julie, and Kirra Ziehl skating the open session street course!
The Clique Girlz
USA Character Road Trip
May 21,
2008 - Team pro Holly Lyons was a featured Character for 'USA Character Road Trip'.
She was featured during the 'National Treasure' Movie. She met Evan and Jaron the
brothers that host the show. She told them about herself, taught them to skate,
and even got to promote girls skateboarding and Sk8Grl.
Pro Tec Pool Party
May 17, 2008 - Pro Tec is the first World Cup contest for the year and it brings out the best pros, masters, and of course female skateboarders. Team riders Allysha Bergado, Lea Taylor and Holly Lyons all skated the event. Holly skated with a severed tendon and really shouldn't have skated as she is now unable to do any other contests this summer, but she skated like the rock star she is.
Allysha Bergado ripped the bowl hard with big airs and a rock n roll on the middle hip to land into 4th place. Lea Taylor skated great and got lots of smooth and consistent runs in to place 8th. Every year the competition gets better! This is by far the best pro bowl contest in America.
Allysha Bergado
Lea Taylor
Allysha Bergado
Allysha Bergado
Lea Taylor
Allysha Bergado
Holly Lonny Donna
Allysha and LeaS
MSNBC
Team Pro Holly Lyons featured on MSNBC May 10, 2008
Line
Up Magazine
Spring 2008 - Allysha Bergado, the newest addition to our Sk8Grl team had a featured
interview in Line Up Magazine. She's already going big at 11 years old!
March 22, 2008 - This year's Tampa Am was a big success with 35 skaters from
countries as far away as Brazil, Canada, and England being represented. The level
of the skaters was extremely high. All the skaters were showing progression and
style way ahead of their years.
The girls in the contest were well represented and showed they belonged there competing
against the boys. In attendance were Sk8Grl team riders Gaby Ponce and
Lea Taylor, along with Karen Jones from Brazil. All three girls skated great and
ripped with confidence and style against the best up and comers in the pro vert
cuircut. The fans on hand really took notice!
For full results on the girls in the qualifiers check out the Skate Park of
Tampa website. Skateparkoftampa.com
Gaby with a big back side air
Front side grind for Lea
Gaby Ponce wearing Sk8Grl Royalty
Lea Taylor in a Sk8Grl/Supergril t-shirt
Pierre Luc Gagnon and Gaby
Gaby going big
City Lights Dream Center of Santa Ana
March 22, 2008 - We would like to thank Shane and the
City Lights Dream Center of Santa Ana for putting on their first all Girl
Skate Day! The City Lights Dream Center offers a skate park to reach neighborhood
children by offering them a positive and safe atmosphere. Cool Girl Decks
was impressed by their skate park which includes a 13’ vert ramp, 8’
half pipe, 3.5’ mini ramp and a street course! Wow—the neighborhood
girls must be stoked (we suppose the boys are as well!)!
Sk8Grl and Cool Girl Decks was proud to participate in the girls skate day by offering
skating lessons by our very own pro, Holly Lyons. Cool Girls team member,
Alize Montes, and a friend of CGD, Becky, who helped the girls with skating tips
as well.
After skating and working up our appetites, the Dream Center provided a fantastic
BBQ. Ten lucky female skaters were the proud new owners of a Cool Girls deck,
in addition to some new tee’s provided by both CGD and Holly Lyons’
feature brand, Sk8Grl. Viking Helmets were awarded to the most improved girls at
the end of the day and two lucky raffle winners took home complete decks, provided
by Skelanimals and CGD.
City of Lights would like to thank Sk8Grl, CGD, Skelanimals, Viking Helmets and
Kohl's for their participation.
Here’s to more all girl skate days—girl skaters rule!
Mercedes-Benz Fashion Week in Los Angeles
March 9-13, 2008 - Holly's friend Brooke Adams who works at
Splash Magazine invited Holly back to Fashion Week in LA to check out all
the tops designer looks for Fall 2008.
They had a great time! Some of the shows they went to were the Nicky Hilton's show
Nicholai, Veronika Jeanvie from the Ukaran, and Suh-Tahn. They had front row seats
to see the runway shows, that included fun gift bags. They partied at artist
Daniel Maltzman's studio, and were invited to the best VIP parties at Fred
Siegal, Em & Co., and more. They even got into the VIP area at Smashbox which
is an exclusive area were the who's who in the fashion industry were there hanging
out with the Designers and the models.
On Tuesday March 12th, it was a Hilton family affair. Kathy, Rick and Paris Hilton
-- along with Paris' current squeeze Benji Madden -- were front and center at the
Mercedes-Benz L.A. Fashion Week show for Nicky Hilton's high-end Nicholai line.
Ironically Holly and Brooke sat right across the runway from the Hilton's which
felt very Hollywoodish with all the cameras clicking away at them.
Holly met some of the designers and here a photos from a couple of the shows she
went to. Read more
[+]
Interviewer chillin' on the floor with a beer talking for the 'Chelsea Lately' show
Model, Trish, Danielle, Brooke, Holly and Jerod in the VIP party room at Smashbox.
Hanging with the designers and their models!
Brooke, Danielle and Holly after getting our make up done by the pros.
Paris Hilton and Nicky at Nicky's 'Nicholai' show
Brooke Adams and Holly on the red carpet
at Fashion Week
Nicky Hilton coming out at the end of her show
Veronika
Jeanvie
Veronika
Jeanvie
Veronika
Jeanvie
Veronika
Jeanvie
Nicky Hilton
Nicky Hilton
Nicky Hilton
Suh-Tahn
Suh-Tahn
Suh-Tahn
Clash
2 at Clairmont YMCA presented by PacSun
March 8, 2008 - The event is Clash @ Clairemont benefiting Grind for Life
www.grindforlife.com
Tony Hawk, Bucky Lasek, PLG, Andy MacDonald and many others will be there. There
is also a $500 Best Trick sponsored by Thiesnuts and Awkward Skateboards. $10 donation
to Grind for Life gets you in the gates which open at 11am.
Sk8Grl
was a sponsor for the event and had a booth were we sold a surprising amount of
Sk8Grl tops! Team Pro Holly Lyons and team rider Lea Taylor were there skating,
having fun, and supporting girls skateboarding along with raising money to fight
cancer.
Holly with
girls in Sk8Grl tops at the Clash II Sk8Grl booth
Los Angeles Times
November
29, 2007 - Cool Girl Decks and Sk8Grl graced the cover of LA Times Business section
with a business makeover. On the hard copy wan an action photo of Cool Girls and
Sk8Grl team pro Holly Lyons
It is a great article promoting girls' skateboarding and mentioned how Sk8Grl sold
3,000 units to 100 stores in the month of November, its first, without any advance
marketing.
[+] read more
Los Angeles
CONFIDENTIAL
October
2007 - Team pro and Sk8Grl owner Holly Lyons was in the Los Angeles Confidential
Fall Issue.
The story covered the Supergirl "Actionista" Launch Party, where athletes
and celebrities gathered to celebrate the launch of the collection.
Over $6,000 was also raised for Boarding for Breast Cancer.
[+] read more
Mercedes-Benz
Fashion Week in Los Angeles
October
14-18, 2007 - From tents to tables and shipping to staging, Mercedes-Benz Fashion
Week at Smashbox Studios is getting a complete make over this season and it's all
green. As the emphasis of the environment has taken a hold, Mercedes-Benz Fashion
Week at Smashbox Studios is proud to put its green foot forward being amongst the
first in the industry to make this commitment. This season's eco-friendly initiatives
include a serious of eco-conscious designers and fashion shows and the greening
of the overall production elements.
A friend invited to me to check out the Mercedez-Benz LA Fashion Week, and now that
I own a clothing company, I felt like it was my duty to investigate. I have to say,
it was a lot of fun! I checked out some of the products that the various companies
had on display, and then I met a really cool couple that I ended up hanging out
with for the rest of the night. They were Brooke Adams and Rob Menz. Brooke works
for Splash Magazine
in LA, and they were both a lot of fun.
I got great seats for the Randolf Duke show, and it was my first time watching the
official Cat Walk. The girls were very serious with their strut, and some of them
were leaning so far back I thought they were literally going to fall back. All the
click, click, flash, flash, was really fun to see in person too. It was so about
Fashion and so LA!
Holly Lyons
