Athletes and Celebrities Gather to Celebrate the
Launch of the Supergirl “Actionista” Collection in Los
Angeles
–Event Raises Over $6,000 for
Boarding for Breast Cancer–
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Holly Lyons from Sk8Grl arriving at the Party |
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Brooke Burke and Pro Surfer Holly
Beck |
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Alize Montes |
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Pro Surfer Serena
Brooke |
July 19th, 2007 – The action sports community,
pro-athletes and celebrities came together on Thursday, July
19 to celebrate the launch of the Supergirl actionista capsule
collection at Los Angeles-based Nine Star and to show support
for Boarding for Breast Cancer(B4BC).
The
evening’s festivities kicked off with pink carpet arrivals and
professional surfer and event MC, Holly Beck introducing the
extraordinary group of action sports athletes on the host
committee which included: pro surfers Serena Brooke, Leilani
Gryde, Mary Osborne, and Courtney Conlogue; snowboarder
Roberta Rodger; and pro skaters Holly Lyons, Lauren Perkins
and seven year old skateboarding prodigy Alize
Montes.
Special guests Brooke Burke, co-host of
CBS’ Rock Star, KayCee Stroh from High School Musical and
Lauren Strom from Flight 29 Down also came out to show their
support of the Supergirl empowerment message and to help raise
awareness about the mission of B4BC.
“It was
fantastic to acknowledge the female action sports athletes as
role models and figureheads of empowerment for young girls,”
said Justine Chiara, Executive Director of B4BC. “The
event was an awesome opportunity for our organization to reach
out to young women about how important an active lifestyle and
early detection are in the fight against breast
cancer.”
Throughout the evening, guests got an
exclusive opportunity to purchase products from the
limited-edition Supergirl collection with partial proceeds
benefiting B4BC. The collection includes: shoes by
etnies Girl; halter sundresses by FEW; flip-flops by
Havaianas; t-shirts and a bikini by Rip Curl; a tank top and
t-shirt by Sk8grl; a t-shirt by Surf Diva, custom surfboards
by Guy Okazaki and one-of-a-kind Supergirl artwork by Colleen
Hanley.
A highlight of the evening was the
Supergirl fashion show where models showcased the complete
collection for the cheering crowd. A raffle was also a high
point benefiting B4BC. Featured items on the raffle included
limited-edition Supergirl skate decks autographed by the host
committee plus a hand-painted skate deck and a Guy Okazaki
surfboard painted live at the party by San Clemente-based surf
artist Colleen Hanley.
DJ Katrina spun music
throughout the night while guests snacked on Wahoo’s tacos and
Sambazon acai bowls. Go211.com, the premier community
hub for action sports athletes and enthusiasts, was also
onsite providing an opportunity for party goers to join their
online network.
For the latest information
regarding Supergirl, visit http://www.beasupergirl.com/.
Warner
Bros. Consumer Products represents Supergirl on behalf of DC
Comics.
# # #
About
Supergirl:
Warner Bros. has re-imagined the S-shield, the
universally recognized symbol of strength and leadership and
created a powerful symbol for today’s action sports
girl. The collection of merchandise captures and
recognizes the empowerment spirit of these girls whose
independence and creativity represents a style all its
own.
About Warner Bros. Consumer
Products
Warner Bros. Consumer Products, a Warner Bros.
Entertainment Company, is one of the leading licensing and
retail merchandising organizations in the
world.
About DC Comics
DC Comics, a Warner
Bros. Entertainment Company, is the largest English-language
publisher of comics in the world and home to such iconic
characters as Superman, Batman, Wonder Woman and the Sandman.
These DC Super Heroes and others have starred in comic books,
movies, television series (both animated and live-action) and
cyberspace, thrilling audiences of all ages for
generations. DC Comics’ Web site is located at http://www.dccomics.com/.
About
Nine Star
Nine Star Inc. is Southern California’s premier
retailer of skate, surf, snow and bmx goods. With locations in
Los Angeles at Olympic and Sepulveda and in Mission Viejo at
Crown Valley and the 5 in the Kaleidoscope Courtyards, Nine
Star offers expert staff, music, art exhibits, a mini skate
ramp, shop services and a media lounge.
About
Boarding For Breast Cancer (B4BC)
myspace.com/boardingforbreastcancer
Boarding
for Breast Cancer (B4BC) is a nonprofit, youth-focused
education, awareness and fundraising foundation designed to
increase awareness about breast cancer, the importance of
early detection and the value of an active lifestyle. Boarding
for Breast Cancer was inspired by Monica Steward, who started
her battle with breast cancer at the age of
26.
Supergirl and all related characters and
elements are trademarks of and © DC Comics.
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